by Lisa Bullen | Jun 17, 2020 | social media, Training
One of the great things to have come out of Lockdown has been the speed at which many small businesses have adapted to online selling. Or in some cases starting a new online business. Earlier this week I ran a training session with a former customs officer. After 20...
by Lisa Bullen | Apr 28, 2020 | social media, weekly blog
All businesses are reeling with the current state of Lockdown. All are crossing fingers for news about tentative re-openings and the new normal. Some businesses have embraced and conquered e-comm and to borrow a phrase “pivotted” online. But not all...
by Lisa Bullen | Mar 26, 2020 | social media
Businesses that sell their products online are all classified as ecom. Running paid ad campaigns for ecom requires a different strategy involving lots of copy & audience testing to start bringing you product sales. You will need to set up a sales funnel, which...
by Lisa Bullen | Mar 24, 2020 | social media
There’s been a lot of talk about what to post / what to do / what not to do with your social media during this strange new time, so I have put together a few pointers to consider, Some tips for managing social media in the current Coronavirus crisis Pause and...
by Lisa Bullen | Mar 4, 2020 | social media
STOP PRESS ! 5 stars? If you are using ⭐️⭐️⭐️⭐️⭐️ emojis in your Facebook and Instagram Ads creatives then stop now. Facebook are now placing a ban on ads using the stars emojis so rethink and add in some new creative now. Traditionally ads using stars emojis do...
by Lisa Bullen | Feb 20, 2020 | social media
Do you have the Facebook Pixel installed on your website? This is absolutely the very first question that I ask new clients when we start working together. 90% of the time I hear one of these responses… What’s a what? I have heard of it but no idea what...
