Online training sessions

Online training sessions

One of the great things to have come out of Lockdown has been the speed at which many small businesses have adapted to online selling. Or in some cases starting a new online business. Earlier this week I ran a training session with a former customs officer. After 20...

ECommerce

Businesses that sell their products online are all classified as ecom. Running paid ad campaigns for ecom requires a different strategy involving lots of copy & audience testing to start bringing you product sales. You will need to set up a sales funnel, which...

Social media in the time of Corona…

There’s been a lot of talk about what to post / what to do / what not to do with your social media during this strange new time, so I have put together a few pointers to consider, Some tips for managing social media in the current Coronavirus crisis Pause and...

5 ⭐⭐⭐⭐⭐ STOP PRESS !

STOP PRESS ! 5 stars? If you are using ⭐️⭐️⭐️⭐️⭐️ emojis in your Facebook and Instagram Ads creatives then stop now. Facebook are now placing a ban on ads using the stars emojis so rethink and add in some new creative now. Traditionally ads using stars emojis do...

What’s a Facebook Pixel?

Do you have the Facebook Pixel installed on your website? This is absolutely the very first question that I ask new clients when we start working together. 90% of the time I hear  one of these responses… What’s a what? I have heard of it but no idea what...

Sussex Christmas Barn Client testimonial

Thrilled to read this lovely testimonial from my client “The Sussex Christmas Barn” who are new converts to the power of paid Facebook and Instagram advertising. My brief was to maximise awareness of their Christmas business via coordinating a paid social...