STOP PRESS ! 5 stars? If you are using ⭐️⭐️⭐️⭐️⭐️ emojis in your Facebook and Instagram Ads creatives then stop now.

Facebook are now placing a ban on ads using the stars emojis so rethink and add in some new creative now. Traditionally ads using stars emojis do perform really well, particularly when using customers reviews or testimonials as part of the ad copy. One of my clients in the leisure sector gets fantastic customer reviews and so we have been using the 5 stars within the headline of their ads as part of their paid ad strategy. Back to the drawing board we go….!

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