One of the great things to have come out of Lockdown has been the speed at which many small businesses have adapted to online selling. Or in some cases starting a new online business. Earlier this week I ran a training session with a former customs officer. After 20 years in the service he is launching an online business selling clothes. We spent a productive 90 minutes outlining the steps required to create a social media strategy, discussing his potential media platforms, defining his target audience, creating a content strategy and looking at this tone of voice in his messaging and communications. The next session will concentrate on engagement and hashtags. One of my favourite training moments, is when a business owner becomes very animated about developing their brand online and imagines what opportunities lie ahead. The world really can be your oyster.
If you are looking for clarity and direction around your social media messaging and communications online then do get in touch for a free 15 minute introductory call. Call 07736 380779 or email me. All my sessions are on Zoom and the beauty of being freelance is that I can run them morning or afternoon too!