Welcome to my first blog on this new website, focussing on a subject that I really love- that of enthusing people with knowledge enabling them to go and put their learning into practice within their own setting.
Last Friday, a group of 7 local business owners sat down to learn and understand the intricacies of Instagram, a platform that is both incredibly versatile ( think Stories, Video, Ads ) and one of the fastest growing social media platforms.
As this was a beginners intro course I covered a wide overview of topics. There’s so much info and detail available which I think can be overwhelming so we concentrated on 7 key areas on which to focus. We talked through and critiqued a few Bios, discussed how to create a bespoke Content pie-chart, stalled then triumphed at Hashtags, conquered nervousness over Stories and then breezed through Engagement!
It’s a whirlwind introduction to a really interesting social media platform, and working in a small group setting creates a supportive environment and NO question is daft/mad or silly. The objective of these workshops is that you leave fired up, more confident and with a plan that you can work with.
Perhaps the most asked for question was “ how can I plan and implement my content and not get stuck down in the social media rabbit hole? ”
Well to me, it’s a process. Start with a good solid social media strategy that’s identified your users, found out when they are online, considered and chosen the right tone to engage with, has researched and chosen some strong hashtags, created some great images and by using an easily navigable planning app means that you can deliver a well thought out social media plan.
None of the business owners that attended last week had really done much before with Instagram. Now 5 days later I can see them on Instagram now utilising the Story feature, some have rewritten their bios and they are using a broader range of hashtags. By posting at more consistent times, based on their own Insights data and using a wider range of content they are offering much more engaging and effective content.
So if you are looking for some very practical information on how to start, develop or up your social media game then do get in touch. I run regular monthly workshops on a range of different topics. These workshops are supportive, friendly and pitched to your existing level of knowledge.
I run them at The Spithurst Hub, Barcombe, East Sussex (pictured) a great co-working space with plentiful parking and I provide some rather excellent refreshments!
The last word from one of the workshop participants…” I thought the course was great, very informative and you have really got me thinking ”
