by Lisa Bullen | Apr 28, 2020 | social media, weekly blog
All businesses are reeling with the current state of Lockdown. All are crossing fingers for news about tentative re-openings and the new normal. Some businesses have embraced and conquered e-comm and to borrow a phrase “pivotted” online. But not all...
by Lisa Bullen | Mar 26, 2020 | social media
Businesses that sell their products online are all classified as ecom. Running paid ad campaigns for ecom requires a different strategy involving lots of copy & audience testing to start bringing you product sales. You will need to set up a sales funnel, which...
by Lisa Bullen | Mar 24, 2020 | social media
There’s been a lot of talk about what to post / what to do / what not to do with your social media during this strange new time, so I have put together a few pointers to consider, Some tips for managing social media in the current Coronavirus crisis Pause and...
by Lisa Bullen | Mar 4, 2020 | social media
STOP PRESS ! 5 stars? If you are using ⭐️⭐️⭐️⭐️⭐️ emojis in your Facebook and Instagram Ads creatives then stop now. Facebook are now placing a ban on ads using the stars emojis so rethink and add in some new creative now. Traditionally ads using stars emojis do...
by Lisa Bullen | Feb 24, 2020 | courses and workshops
I am very excited to announce a new Workshop “Smashing Facebook – How to create great organic content and run successful Facebook Ads” on 31 March with Melanie Johnson of The Sussex Social, at Freshmill Limited. 68% of the UK population can be...
by Lisa Bullen | Feb 20, 2020 | social media
Do you have the Facebook Pixel installed on your website? This is absolutely the very first question that I ask new clients when we start working together. 90% of the time I hear one of these responses… What’s a what? I have heard of it but no idea what...
by Lisa Bullen | Dec 9, 2019 | social media
Thrilled to read this lovely testimonial from my client “The Sussex Christmas Barn” who are new converts to the power of paid Facebook and Instagram advertising. My brief was to maximise awareness of their Christmas business via coordinating a paid social...
by Lisa Bullen | Sep 24, 2019 | courses and workshops, social media
Video is a fantastic way to stand out in an ever busy Instagram platform. Using Video within your Instagram Stories is an even better way to stand out from the crowd! In this 90 minute workshop you will learn how to Create Instagram Stories with Video and save them as...
by Lisa Bullen | Sep 23, 2019 | Uncategorized
I’m no Santa but I certainly put my Christmas Hat on this week as I have been writing a social media strategy for a new client, The Sussex Christmas Barn, who specialise in beautiful Christmas Decorations and freshly cut Christmas Trees. Christmas is obviously a...
by Lisa Bullen | Jul 30, 2019 | social media, Uncategorized
“Going Up a Level with Instagram” Wed 18 Sept 19:30-21:00 Instagram is a powerful tool for small businesses and if done well can be a very important component of your marketing strategy. Did you know that 75% of all online purchases made will have looked...
